Small Business Marketing Resources
Zero-Cost SEO Tools
Data Is The Gas That Powers SEO Engines
If you don’t measure it, then how can you improve it?
In SEO, accurate data is critical to success. It’s crucial to have at least a basic understanding of a website’s reports before making changes.
If data is the new oil, then understanding reach, referrals, and rankings makes SEO a type of internet mechanic.
Why? Cause’ your findings are fuel for the journey to the top of page 1.
Ensure Your Website Has A Fighting Chance!
We consider all the stuff typed into search engines as a keyword.
Identifying what your ideal audience is looking for can help in the content creation process.
So you can compete with larger websites by discovering the searchers’ preferences and solving their problems with targeted keywords. This may be the most important part of SEO strategy.
Don’t Let Your Content Go To Waste On Page 2
On-Page SEO is basically that act of optimizing a website and its content so that it’s easier for search engines to crawl it.
Increasing search engine ranking visibility requires a bit of HTML.
Ensuring that there are no duplicate headings, formatted schema, and other fun stuff that only nerds and robots enjoy sifting through.
Find & Fix Problems That Hurt Rankings
Technical SEO Audits are like a visit to the car mechanic.
They keep it operational & diagnose problems before they get worse.
Mechanics need tools to help determine car trouble. Marketers need SEO software to find the wonky stuff keeping websites from ranking.
Just one technical issue can hurt a whole website’s visibility.
Create Authority By Linking Up With Others
When it comes to SEO, that link-juice is like rocket fuel for increasing rankings.
Compared to on-page optimization, off-page like link-building is considerably more impactful for building a lasting web presence.
Long-term link-building success is also more difficult in comparison.
Useful Links For Finding Local Associations
DiRHS takes pride in providing useful resources for small businesses. Below are helpful contacts to local organizations.
Find Your Local Chapter Institute of Management Accountants,
https://imanet.org/home?ssopc=1
The Institute of Management Accountants (IMA) is the world’s leading organization dedicated to empowering management accounting and finance professionals to drive business performance. More than 140,000 accountants and financial professionals look to IMA for programs and services to help expand their financial management skills, enhance their organization’s performance, and empower their career potential.
These boards also ensure the efficient use of loans, grants, tax credits, real estate development, marketing and other forms of assistance.
Find Your Local Small Business Incubators
https://www.smallbusinesscomputing.com/guides/how-to-find-the-right-small-business-incubator/
If your business idea has evolved into a workable plan but you need some guidance and funding to get it off the ground, the answer to both of those questions is a resounding yes. We have some tips to help you find the best business incubator.
Find Your Local SBDC
https://americassbdc.org/find-your-sbdc/
America’s SBDC website has links to your local SBDC groups throughout the US, training events sponsored by SBDCs, and useful resources.
Find Your Local IDA
https://prosperitynow.org/map/idas
Find an Individual Development Account program with the map provided. You can zoom into a particular geographic area, or click on the map icons to learn more about a particular IDA program.
Find My Local Elected Officials
Google Search It OR Click here
Find your state’s official election office website for learning more about or contacting directly.
Find Your State Development Boar
Google Search It OR Click here
The mission of your local development board is to promote a vigorous and growing state economy, encourage business investment and job creation, and support diverse, prosperous local economies across the state.
Minority and Woman-owned Certification
Women Presidents’ Educational Organization (WPEO)
Women Presidents’ Educational Organization is a 501 (c) (3) non-profit organization that acts as the regional partner of the Women’s Business Enterprise National Council (WBENC). We are a coalition of corporations, regionally focused women’s business organizations and certified women business owners.
SBDCNET – The Small Business Development Center National Information Clearinghouse
One of the go-to resources for information on getting a business started, demographics, inventing, international trade, business plan templates, marketing, government procurement, and more, and more, and more.